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IPREX EXPANDS IN SOUTH AMERICA AS ITEM COMUNICAÇÃO JOINS
December 2, 2009
Item Comunicação, the award-winning Sao Paulo PR consultancy, has been elected a partner in IPREX, the global corporation of independent public relations and communication firms.
Founded in 1986, Item specializes in communication consulting and marketing for leading companies in the technology, economic, marketing and manufacturing sectors.
Offering communication strategy, reputation management, brand identity, crisis management and a full range of media services, from training to implementation, Item currently works with clients such as EMC, Fujitsu, McKinsey, Verisign and Votorantim New Business.
Known for its use of cutting-edge communications technology as well as its rigorous strategic approach, Item’s progress has reflected the emergence of a modern business culture in Brazil, closely linked to global markets.
Item founder and CEO Celina Monteiro de Barros commented: “Our 20 years experience in working with international companies in Brazil and Latin America and leveraging Brazilian companies globally will amplify the reach of IPREX. We are very excited by the opportunities we see ahead”.
President, IPREX The Americas, Carolyn Mayo (Vollmer Public Relations, Houston) welcomed Item: “Brazil is an increasingly important player on the world stage, and Item’s long experience in the South American business environment, together with their sheer professionalism, make them ideal IPREX partners.”
